The first four or five years of the label’s existence consisted of a lot of expensive lessons on what not to do. Travis ran the business side of things while Tech N9ne was the artist, and they shared one unified goal: creating something big. What have been the biggest milestones and accomplishments for Strange Music?Īfter formalizing their partnership to create the Strange Music label in 2000, the business had its early trials and tribulations. This was the start of a conversation that lead them to the partnership they have today. “Ok, well I’m a huge Doors fan and if I could ever have my own music label ““ I want to call it Strange Music,” said Travis. It was so powerful to Travis that he decided to discuss the possibility of getting into the music business.Īt the next meeting between the two, Travis asked Tech, “What is it that you truly want to do? What is your real goal?” Tech responded with, “Well I have this publishing company, EGN Arts””spelled backwards is Strange.” They kept in touch and about six months later, Tech shared his new song, “This Ring,” with Travis. After learning the details of Tech’s existing situation, Travis advised him saying, “You need money and attorneys to fix the inner friction,” however he wasn’t ready to get personally involved. In 1999, they had their first meeting so Travis could find out more about Tech’s current status within the music business. An early fan of Tech N9ne’s music, Travis would listen to it saying, “This guy is crazy talented, why isn’t he bigger than he is?” He always liked rap and the music influences coming from the West Coast and New York. This was the interaction between Travis and Tech N9ne that would eventually turn into their current working partnership.īeing a product of the Kansas City School District, Travis was raised in the Hip Hop environment.
Travis approached Tech to see if he would be interested in being a part of their fashion shows and having them design clothes for his own stage wear.
Working with Paradise Originals, the apparel brand, is how Travis first met up with Tech N9ne. He spent the years after graduation running a furniture service business with 32 locations across the country, getting into real estate, and working with friends to help start an urban apparel business. in 1988, Travis O’Guin was quite the entrepreneur. Even before graduating high school from VanHorn of Kansas City, Mo.
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